- Slate was among several sites which wrote about the fanfiction-writing, Avengers-loving Ms Marvel. However, Slate also pointed out the important role fandom had in launching her. "A diverse and exuberant fan community, the Carol Corps, emerged almost overnight and began tweeting, blogging and cosplaying their love for both the character and DeConnick. (It’s worth noting that in addition to offering sharp writing and great stories, the new series let Carol trade her revealing leotard and domino mask for an actual body-covering uniform.)"
- As The Daily Dot points out, fans will also appropriate existing heroes to address current concerns. "Most of the time, fandom’s remix culture is about taking a particular detail from a book or movie, and expanding upon it until it tells the story you wanted to hear in the first place." Captain America is an interesting example of this treatment. "There’s even an ongoing debate on Tumblr over just what aspects of Cap’s backstory would support the widespread headcanon that Steve Rogers is a feminist, socialist, socially liberal guy."
- At Reflexive Horizons, Laz Carter writes about Pokémon and a Fandom of Nostalgia. "[T]the very ‘franchise’ model propagated by Pokémon – wherein one can consume the Pokémon universe through not only film but also animated television series, videogames, comics, trading card games, theme parks, merchandise and a plethora of other Poké-paraphernalia – means that any attempt to usefully separate one medium from the rest remains a futile endeavour that does not benefit any serious study." Carter argues that "When examining examples of ‘franchise fandom’, one must account for the fact that a consumer’s experiences of any given aspect of the product will affect their appreciation of the remainder...I argue that 2014 has seen a revival of ‘Poké-mania’, albeit a different brand of the fervour which had been evident during the peak of Pokémon’s success."
- kpopstarz also looks at changing fandom, specifically Idol Fandom. "The beginning of 1st generation idols, H.O.T, was labeled the 'teen's idol.' However, idols are no longer the exclusive property of teen fans. As the idol market grew, idol fandoms have been overtaken by fans in their 20s and 30s...These adult fans are nothing to be trifled with, and are showing great influence. Now idol groups must not only target teens, but also focus on catering to the 2030 fans." However, these new fans show a very old pattern of behavior. "Upon conducting a survey, it was found that many fans in their 20s keep their activity on fan sites a secret. In many cases their identity as a fan was kept a secret to everyone except maybe some family members or close friends."
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