Salon warned consumers that entertainment driven by data gathering "won't end well." Author Andrew Leonard described how much Netflix knew about his viewing experience with a particular show: "I hit the pause button roughly one-third of the way through the first episode of 'House of Cards,'...Netflix, by far the largest provider of commercial streaming video programming in the United States, registers hundreds of millions of such events...Netflix doesn’t know merely what we’re watching, but when, where and with what kind of device we’re watching. It keeps a record of every time we pause the action — or rewind, or fast-forward — and how many of us abandon a show entirely after watching for a few minutes...Netflix might not know exactly why I personally hit the pause button...but if enough people pause or rewind or fast-forward at the same place during the same show, the data crunchers can start to make some inferences."

TechDirt discussed the new site DMCAInjury.com, which was set up to keep track of bogus DMCA takedown requests. Those who file such claims could face punishment for those actions under section 512(f) of the DMCAbut so far it's happened rarely and with difficulty. Keeping track of accidental or malicious takedown requests might spur more cases against those filing them, or "at the very least, perhaps it will create a useful dataset to explore the nature and frequency of bogus DMCA takedowns."

• News about a Google TV that interprets its viewers' behavior to recommend shows to them raises questions about how useful such a technology would be, and to whom, not to mention the privacy matters involved. "James McQuivey at Forrester Research said consumers will accept these privacy tradeoffs if they see an advantage to the new style of television. 'If you ask people, of course they will say no,' McQuivey told AFP, while noting that millions have accepted this type of tracing by connecting their TVs to Xbox consoles with Kinect motion detection where 'the camera is tracking you all the time'...But he said companies should be prepared to develop privacy policies to avoid government intervention."