- While it's generally known that fandom is a major part of life on Tumblr, several researchers from Canada's Simon Fraser University will be presenting the results of their fandom study at the Computer Supported Cooperative Work and Social Computing conference in February 2014. Their paper is already available. "We investigated Tumblr fandom users’ motivations behind participating in fandoms, and how they interacted within the Tumblr community. Our results show that fandom users feel their Tumblr experience is ‘always-on’ where they participate at nearly any point in the day. They have also adopted a unique set of jargon and use of animated GIFs to match their desired fandom activities."
- RocketNews24 discussed how Vocaloid fandom has become a milepost for distinguishing otaku generations. "The real rise in Vocaloid’s popularity began in 2007 with the introduction of Hatsune Miku, though the software existed years before. Songs like Melt and The Disappearance of Hatsune Miku led to the character, Miku, becoming the axis of Vocaloid fandom, and people first falling into the series for more than just its capabilities as music-making software adopted the perspective that Hatsune Miku and Vocaloid are synonymous. According to Febri’s article, these people belong to the first generation of Vocaloid fans."
- On Grantland, Molly Lambert uses the Brony fandom revealed in its documentary to discuss adopted personas. "Defining yourself by the media you consume has always been commonplace, but it took social media to really demonstrate how inadequate it feels to reduce your personality into a series of lists. The ownership we feel over our favorite things is false, and Friendster, MySpace, and Facebook really served to drive this home. You like The Big Lebowski? Cool, so does everyone. The things you thought made you unique when you were the only person you knew interested in some genre of music, independent film, or corner of history turn out to be laughably banal. Even personality traits are memes, picked up and transmitted or willed into place."
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