The individuals who comprise the PCA/ACA are a group of scholars and enthusiasts who study popular culture. The PCA/ACA offers a venue to come together and share ideas and interests about the field or about a particular subject within the field.
The phrase "Popular Culture" is difficult to pin down. Our organization's list of Subject Areas & Chairs shows the intricacies of the term's meaning. All of the Subject Areas, as diverse as they are, have as their focus one common denominator--the study of the mainstream culture or that which is popular with the masses.