In The birth of a fanboy, writer Larry Sukernik talks about the rationalization people use for their investments in something, as the seed that shifts them from consumer to fan. "[Once] you buy your first iPhone...you’re invested in Apple. Apple’s success is now your success, Apple’s failure is your failure. But why?" The reason is the continuation of the fandom product, because its loss will negatively impact your investment in it. "Not only does that leave you with an abandoned phone, but it also means that you made the incorrect phone choice. You made a bad decision, and you were wrong. Nobody wants to be wrong."

• News about a Google TV that interprets its viewers' behavior to recommend shows to them raises questions about how useful such a technology would be, and to whom, not to mention the privacy matters involved. "James McQuivey at Forrester Research said consumers will accept these privacy tradeoffs if they see an advantage to the new style of television. 'If you ask people, of course they will say no,' McQuivey told AFP, while noting that millions have accepted this type of tracing by connecting their TVs to Xbox consoles with Kinect motion detection where 'the camera is tracking you all the time'...But he said companies should be prepared to develop privacy policies to avoid government intervention."