Commercialization of Fans

  • Links roundup for 1 February 2012

    By Claudia Rebaza on Wednesday, 1 February 2012 - 9:37pm
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    Here's a roundup of stories on evolving fandom that might be of interest to fans:

    • Lately it appears that every participant in a collective interest is termed a fanboy, whether they enjoy beer or they follow certain religious figures. GamingUpdate attempted to explain the origins of fans citing a radiology study. "Brain areas responsible for emotion, touch, satisfaction, and memory are involved in our reactions for sex and brand loyalty as well as religion." The author concludes that while sex may be the draw, marketers are to blame for the creation of fandoms. "If your encounters with fanboys (and increasingly fangirls as girl gamers grow more confident in their place in the gaming culture and increasingly reveal their true gender to their guildmates and playmates online) often leaves you angry or frustrated with them, at least you now know who to blame: the advertising executives and the people who create the ad campaigns that give birth to those fanboys."
    • A recent series of essays suggests that the English Romantic Movement created fandom. "Much as the "market revolution" in the United States during the 1830s and 1840s changed the very nature of cultural consumption and participation, Eisner writes that, in England, the Romantic period of the late 18th century...saw the popularization of recognizable "fan practices," spurred by the growth of consumer culture and the development of a mass audience for culture generally.""
    • Perhaps because the series Mad Men deals with the advertising world, its RPG players seem particularly interested in seeing their activities as a professional form of work. Twitter's Betty Draper "Helen Klein Ross established herself as a writer and creative director at top ad agencies like FCB and Ogilvy, but in the last five years she’s reinvented herself as a social media renegade." Ross certainly seems to be keen to stay away from fandom in general, as she claimed that her term "brand fiction" originated at a SWSX presentation given by Mad Men RPG players on Twitter. When an audience member claimed they were performing fan fiction, Ross insisted that it was actually "marketing -- extending the Mad Men story out of the television box and into multiplatforms really markets Mad Men." However, she confessed herself disappointed that AMC chose not to legitmize the Twitter players by utilizing their work in canon.

    If you take part in RPGs, or are part of Mad Men or any other fandom, why not contribute to Fanlore? Additions are welcome from all fans.

    We want your suggestions! If you know of an essay, video, article, event, or link you think we should know about, comment on the most recent Links Roundup — on transformativeworks.org, LJ, or DW — or give @OTW_News a shoutout on Twitter. Links are welcome in all languages!

    Submitting a link doesn't guarantee that it will be included in a roundup post, and inclusion of a link doesn't mean that it is endorsed by the OTW.

  • Links roundup for 20 January 2012

    By Claudia Rebaza on Friday, 20 January 2012 - 8:31pm
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    Here's a roundup of stories on the attention paid to fandom that might be of interest to fans:

    • The creators of Jersey Shore are turning their attention to fans, sending out a casting call for a new unscripted show. "According to a press release, the new reality show “is going to profile eight people obsessed with the sci-fi culture in some shape or form.”" In the meantime, another series has already launched focused on toy collectors. "Toy Hunters" recently premiered on the Travel Channel. Its host noted ""I have a real love affair with pop culture, nostalgia and vintage toys," he says, rattling off a series of prized toys he's had that includes everything from GI Joe figurines to Star Wars replica X-Wings. The stigma behind the fanboy identity is waning, Hembrough maintains."
    • While not a show about fans, the TV series Portlandia filmed episodes having to do "with fans of silent expressionist horror classic The Cabinet of Dr. Caligari and of Ronald Moore’s supermodels-in-space reboot of Battlestar Galactica." Producer Carrie Brownstein claimed writing about BSG turned her into a fan. "“For film and television, it’s interesting how fans feel that their particular ways of manifesting their affections are the correct ones,” Brownstein said. “It’s not just about being a fan, it’s about how you perform your fandom. That’s always been interesting to me.”"
    • Many publishers, producers, and news sites host fan fiction contests these days as a way of promoting the canon product, usually with tight restrictions on form and content. Explanation site Ehow suggests other ways to get one's fan fiction read. While they begin with the sensible suggestion of "Choose a Popular Niche" they conclude with a less than helpful legal advisory: "Include a disclaimer at the end of your work that states that you do not intend to use the fan fiction for commercial purposes." . They do raise the issue of fair use though they misunderstand how fair use works. "Fair use is a statutory exception that protects fan fiction as long as the fiction is not used for commercial purposes and doesn’t negatively affect the commercial success of the original work. The fiction must transform the creative work and add new things to it." (In fact, commercial uses can also be fair uses; consider a case like the novel The Wind Done Gone, which rewrites Gone With The Wind.)

    If you write fan fiction, are part of Battlestar Galactica fandom, or have something to say about fandom and profit why not contribute your fandom experience to Fanlore? Additions are welcome from all fans.

    We want your suggestions! If you know of an essay, video, article, event, or link you think we should know about, comment on the most recent Links Roundup — on transformativeworks.org, LJ, or DW — or give @OTW_News a shoutout on Twitter. Links are welcome in all languages!

    Submitting a link doesn't guarantee that it will be included in a roundup post, and inclusion of a link doesn't mean that it is endorsed by the OTW.

  • Links roundup for 9 January 2012

    By Claudia Rebaza on Monday, 9 January 2012 - 5:22pm
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    Here's a roundup of stories on female fandom that might be of interest to fans:

    • While some news coverage celebrates womens' achievements when it comes to their fan activities and occasionally even spotlights the presence of women in fandom, other news stories reflect how women and girls continue to be an afterthought when it comes to fannish activities and products. What's worse, some coverage reflects sexist tendencies when women are the featured fans.
    • In a discussion of Korean pop fandom groups this piece reveals a paternalistic tone in approving of new fan practices that have a charitable bent. While spotlighting contributions of rice wreaths in lieu of flowers and community service work in the name of favorite artists, the reporter suggests that "the existence of fan clubs and fandom was not seen in a positive light. It was seen as a community problem, a phenomenon created by delinquent kids who ditch school." The piece suggests that "Fandom slowly matured as adults began to join the communities, balancing out the passions of teenage fans" and the reporter concludes that "experts say fans must maintain this energy and not let it become competitive with rival fans and neglect the initial objectives of these philanthropic actions."
    • By contrast, this piece in Gawker on Justin Bieber fans highlighted fans' collective commercial action in promoting the singer through the use of organized CD buyouts. While the reporter was focused on the potential commercial exploitation of teenagers, he also noticed an ugly undercurrent from bystanders. "Grown men seemed particularly put off, shouting things they would never think of saying to a single 13-year-old girl. "Move, you fat bitch!" said one enormous middle aged man as he struggled upstream against the Lilliputian mob." This sentiment was echoed in comments to the piece, such as "I never understood how girls obsess over "teen idols" past middle school age. Shouldn't you just be getting it on with your real boyfriend by then?"
    • The suggestion that female fandom misplaces attention owed to nearby men is also reflected in this story about porn star James Deen. "When men do weigh in on Deen, “it’s always these really asshole-ish comments only coming from guys who are clearly super butthurt that girls actually like a porn star for once,” one Deen blogger writes about the negative feedback she’s received from men." Along with feelings of competition there are feelings of territoriality. "When Dunn wrote about Deen on her blog, her male friends were unimpressed. "They thought it was blowing up their spot,” Dunn says. “It was shining a light on something that was supposed to be secret and just for them.”" While female interest in porn is hardly new, the Internet is certainly making it more difficult to overlook women's participation in all spaces. "For his teenage fans, James Deen is a window to a world of sexual expression that had previously been no-girls-allowed. For many, it’s an aspect of their sexuality that they’re exploring exclusively on the internet."

    If you are are in K-pop fandom, take part in charity drives, or are a Justin Bieber fan, why not contribute to Fanlore? Additions are welcome from all fans.

    We want your suggestions! If you know of an essay, video, article, event, or link you think we should know about, comment on the most recent Links Roundup — on transformativeworks.org, LJ, or DW — or give @OTW_News a shoutout on Twitter. Links are welcome in all languages!

    Submitting a link doesn't guarantee that it will be included in a roundup post, and inclusion of a link doesn't mean that it is endorsed by the OTW.

  • Links Roundup for 9 December 2011

    By Claudia Rebaza on Friday, 9 December 2011 - 6:21pm
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    Here's a roundup of stories on fan behavior that might be of interest to fans:

    • The upcoming release of Hunger Games has brought a new case of fan outrage over film casting. In a post at Blogher, one writer examines fan commentary "when the characters they had imagined in their minds did not look the same as the actors who will portray them in the film." After examining specific examples the blogger concludes, "the most telling issue about these comments is how people have envisioned these characters, not because of how they were described in the book but because of how they see the world."
    • The world of sports has also had controversies regarding racial attitudes embedded in team names and fan practices. In this post about University of Kansas sports fandom, a Missouri Tigers fan focuses on the "slaver" taunt used by fans and examines its historical accuracy, concluding "Perhaps someday the classier and more enlightened segment of the KU fan base will evolve into a majority that relegates the “slaver” taunt to the trash can where it belongs."
    • As this post by a sports journalist points out, however, some fans are more defined by their opposition to things than support. Discussing attendance at a football game while wearing a hockey jersey the writer found himself in an uncomfortable atmosphere. "When did we get so callous as a fan base? When did it become unacceptable to wear Denver sports gear to a Denver sports game? At the game, the crowd itself was divided. Fans in Terrell Davis jerseys yelling at fans in Tebow jerseys, fights breaking out in the stands only to be broken up by police officers."
    • A different controversy broke out in Supernatural fandom over fictional fans. Various bloggers offered opinions on the portrayal of slash fandom through the character of Becky Rosen, a recurring character in the series. One blogger attempted to start a conversation among fans asking why Becky was so hated, venturing "While it’s difficult to see yourself in a TV character especially when it’s not the most flattering light, Becky (while a mockery) is just another playful jab at the fandom in its entirety. Why do I love Becky? She is devoted to her fandom. No one can say that Supernatural fans aren’t rabid and defensive of the show, their “ships”, or their characters...Becky personifies that, why not embrace her?"

    If you are part of Supernatural fandom, are a football fan, or have stories about race and fandom, racebending, or anti-fandom why not post about them in Fanlore? Additions are welcome from all fans.

    We want your suggestions! If you know of an essay, video, article, event, or link you think we should know about, comment on the most recent Links Roundup — on transformativeworks.org, LJ, or DW — or give @OTW_News a shoutout on Twitter. Links are welcome in all languages!

    Submitting a link doesn't guarantee that it will be included in a roundup post, and inclusion of a link doesn't mean that it is endorsed by the OTW.

  • Links Roundup for 11 November 2011

    By Claudia Rebaza on Friday, 11 November 2011 - 5:40pm
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    Here's a roundup of stories on things people learn from fandom that might be of interest to fans:

    • Romance author Cooper West has been blogging a series called "Everything I learned from Fandom" that includes lessons in marketing, writing fanfic, and what it taught her about women's interest in porn. She complains that "companies like Vivid think “porn for women” equals bad costumes, bad scripts, weak plots and porn-perfect, hairless bodies...The result being that...women will still talk about how they hate “porn”, and industry watchers will crow in victory at their misguided assumptions based on false data. But fandom ran over those assumptions while no one was looking."
    • Another fan, whose website offers professional advice to geeks, focused recently on "fansourcing". His argument is that skills learned as a hobby can be put to use professionally, some examples being: "List those skills used in fansourcing on your resume, and note anything you added to them - did you have a new computer program? Learn plugins?" or "Can you do a panel about what you did/do at a convention? This helps others, promotes you, and improves your speaking skills."
    • On a more esoteric level, Rabbi Jeff Goldwasser posts about Why Torah is Like Baseball, noting "Baseball is a universe in which the past and the present are commingled. Ty Cobb, Babe Ruth, Jimmie Foxx, Stan Musial, Ted Williams, Sandy Koufax, Yaz and Pedro all play forever on the same field and our memories of baseball past become interchangeable with our hopes and expectations of the future."

    What things have you learned from fandom? Don't keep them to yourself: contribute to Fanlore! Additions are welcome from all fans.

    We want your suggestions! If you know of an essay, video, article, event, or link you think we should know about, comment on the most recent Links Roundup — on transformativeworks.org, LJ, or DW — or give @OTW_News a shoutout on Twitter. Links are welcome in all languages!

    Submitting a link doesn't guarantee that it will be included in a roundup post, and inclusion of a link doesn't mean that it is endorsed by the OTW.

  • Links Roundup for 9 November 2011

    By Claudia Rebaza on Wednesday, 9 November 2011 - 4:20pm
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    Here's a roundup of stories on fan relations with entertainment industries that might be of interest to fans:

    • The Social Media Examiner did a video interview with Carri Bugbee about fan fiction and social media as a brand issue for creators. She was unfamiliar with fan fiction when she began tweeting as the Mad Men character Peggy Olson, so she seemed unaware there was a particular term for what she and the other characters do, RPG. She agreed that some people believed that the RPG was a campaign by AMC, Mad Men's network, especially as Twitter was not well known at the time. She explained though that she was more a fan of Twitter than Mad Men so that her participation was more of a social experiment. However, AMC's response was to suspend the Twitter accounts of the RPG participants only a week after they began tweeting together. She described angry fan reaction, and how the accounts were restored in 24 hours with the request that participants should contact AMC's digital marketing department. Her takeaway for companies is that if they don't manage their characters across the web, that others would and the results might not be what the brands would want. The way she approached her participation was to avoid doing anything she wouldn't do if she were getting paid for the job. The interviewer suggested that fan activities were a boon for brands as they were free advertising, but Bugbee warned that fans could not necessarily be co-opted and might be doing things brands didn't like, so they should be bribed with attention and goodies from the brand owners. She concluded that given the usual marketing costs, these expenses would "be nothing."
    • In a guest post at AllThingsD titled Music for Nothing and the Fans for Free a venture capitalist concluded that "When the dust finally settles between the artists, labels, and distribution companies, everyone will finally realize fans are more valuable than recorded music. As traditional monetization models for recorded music sales slowly fade away, new monetization methods centered on the fan will emerge."

    If you're part of Mad Men or a music fandom, why not contribute to Fanlore? Additions are welcome from all fans.

    We want your suggestions! If you know of an essay, video, article, event, or link you think we should know about, comment on the most recent Links Roundup — on transformativeworks.org, LJ, or DW — or give @OTW_News a shoutout on Twitter. Links are welcome in all languages!

    Submitting a link doesn't guarantee that it will be included in a roundup post, and inclusion of a link doesn't mean that it is endorsed by the OTW.

  • Links Roundup for 26 October 2011

    By Claudia Rebaza on Wednesday, 26 October 2011 - 10:57pm
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    Here's a roundup of stories on women in fandom that might be of interest to fans:

    • A post at Pop Culture Pirate both celebrates women's skills in creating remixes, and urges others to join in. "For women and girls, especially, it’s a way to talk back to branded affirmations of beauty, take back our identities from corporate commodification, and create better stories about women that don’t revolve around men."
    • Two instructors at the The Alice Smith School Secondary Campus in Malaysia also urge the hands-on approach when writing about how to use fan fiction in the classroom to help students better engage with literature. Among their suggestions are the “substitute” ending, the "“what if?” of both characters and events", creating backstories, imagining crossovers, and creating diary entries or email exchanges for characters.
    • Much of the media coverage of fans tends to focus less on fan activities than in how they make a good market for the entertainment industry. In this article from the Christian Science Monitor titled "Duran Duran fans spend hard", fan finances are the focus in a piece that nonetheless reveals the fandom's influence on their lives. "Kasandra O’Connell lives in Dublin, Ireland. At the end of October, she will travel to New York on business. The trip, however, coincides with Duran Duran’s Madison Square Garden show...She plans to travel to Venice, Italy, in the spring for a concert. "I never would have traveled like this to see them before Twitter but I've met so many ‘DD sistahs’ that I feel perfectly happy traveling and meeting up with new friends,” O’Connell says.""

    If you create remixes or fan fiction or travel to concerts, why not contribute your perspectives to Fanlore? Contributions are welcome from all fans.

    We want your suggestions! If you know of an essay, video, article, event, or link you think we should know about, comment on the most recent Links Roundup — on transformativeworks.org, LJ, or DW — or give @OTW_News a shoutout on Twitter. Links are welcome in all languages!

    Submitting a link doesn't guarantee that it will be included in a roundup post, and inclusion of a link doesn't mean that it is endorsed by the OTW.

  • Links Roundup for 21 October 2011

    By Claudia Rebaza on Friday, 21 October 2011 - 4:08pm
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    Here's a roundup of stories on fandom and creator interactions that might be of interest to fans:

    • A video column on Interactive TV Today featured an interview discussing fan fiction and fan communities with Scott Walker, co-founder of Brain Candy LLC. They discussed slash fiction (with some misunderstandings), crossovers (confused with AUs), how the TV series Supernatural incorporated fan ideas in the series, fan fiction as a training ground for writers, BNFs, Fair Use, commercializing fan fiction versus crowd-sourced storytelling, and establishing a "path to canonicity" for fan writing.
    • By contrast, a piece in The Observer suggested that there is already too much commercialization involved when it comes to our favorite fannish texts. "As with junk food, so with books, films and TV, the current trend is to give people what they think they want, rather than to leave them wanting more." Citing various texts such as Inspector Morse and Star Wars, the author notes how disappointing a concrete explanation for things can be. "It's like with a magic trick: you're desperate to know how it's done but, when you find out, the mundane truth usually disappoints and undermines your enjoyment of the illusion."
    • A reverse example of going "behind the curtain" is the new documentary Comic-Con Episode Four: A Fan's Hope, which was reviewed as part of the coverage on Fantastic Fest in Austin, Texas. This documentary, directed by Morgan Spurlock and produced by Harry Knowles. Stan Lee and Joss Whedon, follows five fans in their particular quests at Comic Con San Diego, such as becoming an illustrator or creating costumes for the con's Masquerade. The documentary has not yet been released for sale.

    If you're a fan fiction writer or a con-goer why not contribute your perspectives to Fanlore? Contributions are welcome from all fans.

    We want your suggestions! If you know of an essay, video, article, event, or link you think we should know about, comment on the most recent Links Roundup — on transformativeworks.org, LJ, or DW — or give @OTW_News a shoutout on Twitter. Links are welcome in all languages!

    Submitting a link doesn't guarantee that it will be included in a roundup post, and inclusion of a link doesn't mean that it is endorsed by the OTW.

  • Links Roundup for 26 September 2011

    By Claudia Rebaza on Monday, 26 September 2011 - 5:31pm
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    Here's a roundup of stories about non-scripted programming that might be of interest to fans:

    • Well-known convention organizers Creation are launching a new reality show titled Fan Addicts whose executive producers include William Shatner. The pilot will use footage from the New Jersey Star Trek convention that took place in June 2011 and future episodes will use content from other Creation cons focusing on fandoms including Supernatural and Twilight. No network pick-up has yet been announced.
    • With any luck the new series will not equate obsessiveness with bad behavior in an effort to attract controversy (and viewers). This article on About.com discusses hostile and threatening behavior being committed by some fans of the US show Big Brother. The author notes that "Of course not all dedicated fans of the show...are reacting this way - it's a small but very vocal minority who are doing this," but the usual, more positive interactions among the majority of fans is not what gets documented.

    If you're part of non-scripted fandoms or attend conventions why not contribute your experiences to Fanlore? Contributions are welcome from all fans.

    We want your suggestions! If you know of an essay, video, article, event, or link you think we should know about, comment on the most recent Links Roundup — on transformativeworks.org, LJ, or DW — or give @OTW_News a shoutout on Twitter. Links are welcome in all languages!

    Submitting a link doesn't guarantee that it will be included in a roundup post, and inclusion of a link doesn't mean that it is endorsed by the OTW.

  • Links Roundup for 2 September 2011

    By Claudia Rebaza on Friday, 2 September 2011 - 1:54pm
    Message type:

    Here's a roundup of stories about "next generation fandom" that may be of interest to fans:

    • The Wharton business school recently held a For the Win: Serious Gamification conference in which business, government, and education providers came together to discuss how to motivate behavior in work spaces and the marketplace by leveraging their experience with motivating television viewers and fans in online game spaces. The participants noted, however, that success in leveraging fannish behavior in the workspace was dependent on both good design and projects "that really get at something core that people really, genuinely want to do."
    • In this ESPN post, a sports journalist notes that Twitter has not only given athletes a way to interact with fans, but has also colored the way that he reports on those athletes based upon what he learns about them through those interactions. He concludes that "Twitter has given fans a vehicle to root for players as human beings rather than as characterless objects, numerical fractions of a team." Twitter is also enabling fans to root for shows before they air. This Adweek article describes how advertisers are pre-identifying audiences by following conversations about upcoming TV shows. This advertiser attention could allow fans to draw in financial commitments for favorite stars' or producers' projects before they even air.

    If you're part of gaming or sports fandoms why not contribute your experiences to Fanlore? Additions to the site are welcome from all fans.

    We want your suggestions! If you know of an essay, video, article, event, or link you think we should know about, comment on the most recent Links Roundup — on transformativeworks.org, LJ, or DW — or give @OTW_News a shoutout on Twitter. Links are welcome in all languages!

    Submitting a link doesn't guarantee that it will be included in a roundup post, and inclusion of a link doesn't mean that it is endorsed by the OTW.

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