Business Models

  • OTW Fannews: Post-Kindle Worlds Writing

    By Claudia Rebaza on Thursday, 25 July 2013 - 7:29pm
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    • Amazon's move into fanfiction has launched more than one exploration of "what it all means." Time Magazine summed it up with "Amazon Steps Into the Cloistered World of Super-Fandom". "[F]or professional writers, getting in on it from the beginning makes economic sense, says author Barry Eisler, whose John Rain novels are part of the program. 'Some people just do not like the feeling of other people writing stories with the characters they created,' he says. ;Publishing for me is a business, not an ideology. When I sold the Bulgarian rights to my book, I was very excited to sell them—and this is just another subsidiary rights offer.'" OTW Board member Kristen Murphy "points out that this isn’t the first time a non-fan organization has stepped in to try to turn fan devotion into a business. 'I think a lot of fans are very suspicious of what looks like attempts by outsiders to come in and commodify the community and make money off of us,' she says. 'There’s always going to be, I think, some of that suspicion.'"
    • In Publishing Perspectives Anna von Veh discusses how Amazon's move is disappointing for everyone. "Kindle Worlds and the form of the ebook itself fulfills a gatekeeper role for the World licensors, rather than being also an online vehicle for writing, reading and building community for the fans, which is what one might have expected of a fanfiction-based publishing venture." Pointing out the importance of community, she adds "[O]nline writing sites, even the most basic, enable and enhance one of the most important aspects of a fandom: the sense of belonging, of community, created through the opportunities for immediate and direct interaction and feedback with readers and followers" and "also provides the means for writers to include all sorts of external pop and culture references, and hyperlinks, which can be managed by even an amateur techie."
    • The importance of the online community is cited by many a fanfic author turned pro, exactly the people Kindle Worlds is meant to attract. Writer Carolynn Gockel mentioned this advantage and more in her post "How Fanfiction Made Me a Better Author." "In the process I made fans, and more importantly, made fans who enjoyed my work but could be honest and critical. They helped me keep my characters true and my stories humming along...I would argue that my work which combines action, romance, fantasy and science fiction might have been hard to find a writers group for. By writing fanfiction in my chosen genres–sci-fi and fantasy–I was able to meet like minds." What's more, she was able to track the responses of readers to stories in progress. "I can see how many people are reading my stories, what stories they’re reading, what chapters in the stories perked their interests, and when I let them down. I can tell which stories are well read, but aren’t getting a lot of reviews...People who don’t review still buy stories."

    What do you expect to see in fanfiction post-Kindle Worlds? Write about it in Fanlore! Contributions are welcome from all fans.

    We want your suggestions! If you know of an essay, video, article, podcast, or link you think we should know about, comment on the most recent OTW Fannews post. Links are welcome in all languages! Submitting a link doesn't guarantee that it will be included in a roundup post, and inclusion of a link doesn't mean that it is endorsed by the OTW.

  • OTW Fannews: Marketing fanfiction

    By Claudia Rebaza on Thursday, 11 July 2013 - 6:48pm
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    • Australia's Business Review Weekly put a local angle on Amazon's expanding properties for Kindle Worlds. "The e-book market has enormous growth potential but it is also fraught with pitfalls. Australia’s biggest book retail chain Dymocks tried its hand at e-book publishing but struggled to get the business model right and closed its D Publishing venture in March this year after 15 months. However, it is not just about size; one of the big stories in the e-book world is Australian-based Writers Coffee Shop, a small e-book fiction publisher that shot to fame with the success of erotic novel Fifty Shades of Grey."
    • Canada's The Province Book blog posted about Kindle Worlds as well with a different sort of "local" angle. "Amazon has made a fortune off of KDP, and it is well aware that many indie writers either got their start writing fan fiction or continue to write fan fiction even as their writing careers take off. Bestselling author Naomi Novik, for instance, whose Temeraire series has been optioned for film by Peter Jackson, is a supporter of fan fiction...The Organization for Transformative Works, a 'nonprofit organization established by fans to serve the interests of fans by providing access to and preserving the history of fanworks and fan culture in its myriad forms,' has a pretty good roundup of responses to this latest move by Amazon. While some fans certainly celebrate the announcement, others have concerns about what Amazon may want in terms of intellectual property — are they going to make films out of the fan fiction others publish?"
    • Digital Book Wire claimed Kindle Worlds Has First Imitator: Outlier Digital From Twilight Producers. "The problem with the recently released Kindle Worlds’ platform, is it traps writers within the confines of Amazon’s as yet unestablished fan-fiction community instead of the extensive network already at their fingertips,” said Mark Morgan, one of the company partners, in the statement. “Their idea is close, but it actually prevents fan-fiction writers from posting their stories anywhere else, halting their existing fan-base outreach on other free portal options. It’s like saying they can write whatever they want as long as they do it for Amazon."
    • Gamma Squad talked about the Jim Henson Company's pitch to fanfic writers to write a prequel story to The Dark Crystal. "To be fair, this is a bit more of a deal than Amazon’s attempt to get the next Fifty Shades of Grey for dirt; the winner, if there is one, will receive $10,000 as part of their contract. Of course, one doesn’t see the word 'advance' anywhere in the official rules, so you might be forking over your writing ability for little more than a pat on the head, but at least they don’t put 'valuable exposure' as a prize." Of course, given how media outlets are now ready to slap a fanfiction label on anything, the spotlight moment seems more and more likely.

    What fanfic marketing promotions have you come across? Write about them in Fanlore! Contributions are welcome from all fans.

    We want your suggestions! If you know of an essay, video, article, podcast, or link you think we should know about, comment on the most recent OTW Fannews post. Links are welcome in all languages! Submitting a link doesn't guarantee that it will be included in a roundup post, and inclusion of a link doesn't mean that it is endorsed by the OTW.

  • OTW Fannews: Cue the fans

    By Claudia Rebaza on Thursday, 27 June 2013 - 7:05pm
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    • io9 created a post on the various TV shows whose canon took a swipe at fanfiction writers. The post cites examples from ST:TNG, Futurama, Supernatural, Buffy, X-Files, Daria, and concludes with what it cites as a fanfic twist from Roseanne. "Roseanne had long been established on the series as a frustrated writer, and the entire show is revealed as her writing the story of her life. The sudden change to fantasy at the end came when her life got awful after her husband's death, and she had to make up an alternate world to cope with the trauma. This twist ending, as strange and depressing as it was, heartily endorses everything the other shows condemned. What, it asks, is so wrong with writing a fun, escapist fantasy? It doesn't have to be great art to be a pursuit that allows a person a creative outlet which sparks their imagination and gives them a lot of pleasure. So take that, Star Trek."
    • Perhaps professional writers find the sheer volume of fan writing intimidating? The numbers provided by Wattpad list hundreds of thousands of stories covering everything from toys, YouTube stars, and particular celebrities as well as a few specific crossovers. An abbreviated history of fanfiction begins in 1850 and cites Jane Austen fanfiction, but then omits any other online sites that contributed to fanfic distribution by skipping straight from 1970 to Wattpad's launch in 2007. Apparently forgotten are non-commercial fandom uses of newsgroups, mailing lists, individual fandom and author archives, as well as fan use of commercial sites such as blogging platforms or Fanfiction.net.
    • The Fandom Post ran a press release by corporate consortium, Anime Sols' who appear to prefer partnering with fans, at least in terms of getting content released. The post describes their efforts to connect with fans by surveying them "on which further titles anime fans would like to see streamed and crowd funded on animesols.com" where fans could prepay for DVD sets. "'User feedback is crucial for our site to grow and to provide important information about the customers directly to the Japanese animation studios. Anime Sols strives to be as transparent as possible about the process and money involved, and this is one method to get closer to the fans and their needs,' says Hiroaki Tanaka, Yomiuri TV Enterprise Project Manager."

    What fan/creator interactions do you know about? Write about them in Fanlore! Contributions are welcome from all fans.

    We want your suggestions! If you know of an essay, video, article, podcast, or link you think we should know about, comment on the most recent OTW Fannews post. Links are welcome in all languages! Submitting a link doesn't guarantee that it will be included in a roundup post, and inclusion of a link doesn't mean that it is endorsed by the OTW.

  • OTW Fannews: Pushback on Kindle Worlds

    By Claudia Rebaza on Saturday, 8 June 2013 - 5:53pm
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    • The first wave of Kindle Worlds press coverage mostly quoted from Amazon's press release with a few reaction links. Follow-up articles proved to be more critical and more aware of fannish perspective. The Millions asked Will Kindle Worlds Commodify Fan Fiction?. "It is fitting, perhaps, that the same week as the Yahoo/Tumblr acquisition, Amazon announced a project entitled 'Kindle Worlds.' It feels like more of a broader trend than a coincidence, because the Kindle Worlds endeavor is about an organization inserting itself from the top down. 'Worlds,' we learn, are Amazon-ese for fandoms."

      By contrast "There is an enormously freeing diversity in the world of fan fiction. I don’t mean that the writers are diverse — they are mostly female, and surely there must be socioeconomic implications in the ability to sustain such a hobby...The possibilities spin off into exponentially increasing permutations, spurring weird stuff and beautiful stuff, quite often fiction that’s better written than the source material that inspired it, creating fandoms that are so broad and varied and encompassing that a person can usually find whatever they’re seeking within. If not, well, that person may as well just write it herself. If that’s not the most accurate reflection of the rest of the internet — the organic, cultivated internet, grown from the bottom up, with no contracts, no exchanges of cash — then I don’t know what is."

    • The Guardian again tackled the topic, this time declaring How Kindle Worlds aims to colonise fan fiction The "colonization" term seemed deliberately chosen. "Fan fiction writers are, first and foremost, fans: passionate ones, sophisticated ones, and knowledgable about the culture they're writing for and about. And while Amazon's not-very-exciting payment terms might entice a few into the professional fold, many more will continue to write whatever they like online for the joy and social prestige of the thing itself. Nevertheless, the attempted legalisation and professionalisation of one of the weirder and most enjoyable subcultures of the internet marks a significant moment in the history of networked literature."
    • Publishers Melville House decided to tackle the announcement in fanfiction form. "Jeff looked up from his arm screen to find that Damon had leaned in close enough that he could smell the cool death on his breath. 'Glad to see you’re up to your usual business, Jeff—taking a happy and vibrant community and doling out a pittance to exploit and corrupt it.' He placed his long-fingered hand on Jeff’s chest. Jeff heard himself whimper quietly from somewhere beyond his control. 'And what about content, Jeff? I assume there are restrictions? You have to take the fun out of it somehow.'"
    • Geek Empire noted Amazon's true target, professional writers. "In that regard, Kindle Worlds resembles nothing so much as another Amazon service, Mechanical Turk. There, business and developers commission small, iterative tasks that users can perform, often for remuneration as low as a penny. As Amazon would have it, Mechanical Turk gives businesses a “scalable workforce”—to which one might add, a workforce that is cheap and inherently disposable . That’s what Warner Bros. has gotten in exchange for the license to use its characters: a virtually free and disposable workforce."
    • Investing site Motley Fool hosted a post which noted that the move was a way to create a longer revenue stream for content owners. "Partnering with Amazon in its fan fiction program would not only help media companies, which are looking for ways to promote their television shows and movies, but it would also help laggard book publishers such as Scholastic, which need new ways to profit from concluded franchises."
    • An article in Chicago Grid reminded people that books aren't all Amazon may be after. "And do remember that Amazon also has a TV production studio. The language on the Kindle Worlds page that describes the relationship between a Kindle Worlds author and Amazon is conversational; I’m certain that authors will be required to click through something more obtuse and comprehensive when the program goes live next month. But as-is, we can’t dismiss the possibility that Amazon (and its first-look production partner…yes, Warner Studios) is buying worldwide rights to exploit the author’s work across all media for the life of the copyright, for nothing more than the possibility of royalties for the ebook."
    • A post at Tosche Station poked at all the problematic possibilities in Amazon's announcement -- such as rights granted upon submission, not acceptance, no legal protection if there's infringement of non-partner brands, and "The net revenue is based off the customer sales price, not the wholesale price, which tends to be less. That seems okay, doesn’t it? It does until you read this: 'Amazon Publishing will set the price for Kindle Worlds stories.' Hm. So that means that your royalties and revenue could change in an instant, depending on how Amazon decides to price your story–and keep in mind, Amazon could decide to price it at zero, depending on how your contract is written."
    • Another fannish blogger noted the problem with shared universes among fans -- who really owns fanon? "Lastly, what about plagiarism between Fan Fictions? Fan Fiction writers inside of fandoms can and will borrow from each other. Sometimes an idea is so great that one person reads it in a Fan Fiction, thinks it’s actually canon that they missed, and puts it in their story. I’m guilty of that because the idea that Tycho Celchu was talking to his fiance when Alderaan was destroyed was a beautiful idea and I honestly thought it was canon. When I asked the writer, they also had thought it was canon then realized it wasn’t and unfortunately I was never able to trace back to the person with the original idea. But at least in Fan Fiction, it’s free and we can call enough other out on it without needing legal recourse. Now that we start making money off of the ideas? Oh boy…"
    • The UK's Metro covered the bases with the pros and cons of fanfic as well as where best to publish it. "Tastes may be changing – Justin Bieber and The Hunger Games have made way for One Direction and Star Trek in the past year or so – but demand remains high – fanfic story uploads to the site [Wattpad] have increased by 60 per cent from 2012 to 2013, and this year is only five months old...The other issue is control –- [novelist Sheenagh] Pugh suspects that better writers will opt out to preserve theirs, particularly as Amazon would take ownership of their ideas. ‘I don’t think the best of fic will find its way on to Kindle Worlds,’ she said. ‘If the standard does prove to be low, that in itself will put off writers who care about their work, in the same way that they often won’t put their work on the FanFiction.net website because of its reputation for hosting acres of rubbish.’"
    • The Daily Dot also took note of the varied volume of content among fandom sites. "However, there is also the possibility that Kindle Worlds is aimed at a new generation of fans—ones who are growing up with the assumption that it’s completely reasonable to want payment for your fanfic. While popular Tumblr-based fandoms range from crime shows to young adult novels, and participants range in in age from 12 to 60, many are simply unaware of the seething underbelly of Wattpad-style fanfiction. On Wattpad, a One Direction fic written by a middle-schooler can receive upwards of a million hits. The fiction on traditional sites like Archive of our Own may be more tightly written, but the most popular story there only boasts a measly 360,000 hits. The question is, will the mostly teenage Wattpad audience have enough interest to pay for fanfic when you can already read ten stories on your smartphone every day, for free?"
    • At The Atlantic, Noah Berlatsky uses comic fandom to suggest that there's little difference between official tie-in works and fanworks. He asks "In terms of creative process and in terms of audience, does it really matter all that much if you're writing about Kirk and Spock's new adventures for free or for profit?" Then he dismisses one obvious difference with "Admittedly there's not a whole lot of gay sex in super-hero comics... but that seems more like a genre distinction than an existential one." Instead he suggests "If "fan fic" was the name of a genre and a community, it can now be the name of a marketing campaign and a marketing demographic. You could even say that Amazon is turning the term "fan fiction" into fan fiction itself, lifting it from its original context and giving it a new purpose and a new narrative, related to the original but not beholden to it. Dreams come out of the corporation and go back to the corporation, fungibly circulating. Your brain is just another medium of exchange."

    What other discussions have you seen about Kindle Worlds? Write about it in Fanlore! Contributions are welcome from all fans.

    We want your suggestions! If you know of an essay, video, article, podcast, or link you think we should know about, comment on the most recent OTW Fannews post. Links are welcome in all languages! Submitting a link doesn't guarantee that it will be included in a roundup post, and inclusion of a link doesn't mean that it is endorsed by the OTW.

  • OTW Fannews: Fans front and center

    By Claudia Rebaza on Friday, 3 May 2013 - 10:52pm
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    • Television is increasingly turning to fandom to find viewers. The Los Angeles Times put a spotlight on AMC's The Talking Dead. "Broadcast directly after the phenomenally successful 'The Walking Dead,' 'The Talking Dead' has taken on a life of its own, evolving from a half-hour companion show into a full-fledged, hour-long monster mash whose ratings in the coveted 18-49 demographic surpass a host of prime-time shows on the major networks." It seems likely this recipe will be copied since "Even more significantly, 'The Talking Dead' is one of the least expensive series on AMC's prime-time slate — the set is spare, there's no band and the production is low-frills. While declining to say how much the show costs, Stillerman said 'it's a good business model. We get a nice return on our investment.'"
    • In a 2-part interview on Henry Jenkins' blog, several academics address the future of television, focusing in part on the Veronica Mars kickstarter campaign. "Fans are now Studios. Advertisers are Studios. Amazon is a studio. Netflix too. So, the roles are not only changing, they are blurred and the winner is the story. Because generally we don’t know what we want until a story is in front of us and we say: I want more of that. And I will pay with my time, my emotions, my network of friends and my money."
    • Other shows aren't just for fannish audiences, fans are the content as well. Articles about shows in development mentioned AMC's "Geek Out" and SyFy's "Cosworld" and "Fandemonium". "'Cosworld' will...follow some of the top people in the cosplay world as they come up with new and ever more imaginative and intricate costumes in an effort to win a cash prize and bragging rights" while "'Fandemonium'...will follow a group in Los Angeles as they try to balance their lives and their obsession with their heroes." However, people are more likely to want to appear on "Geek Out" which "aims to make the dreams of real-life Number One fans come true and give them an 'awesome, otherwise unattainable experience related to their obsession.'" The show will be taking a broad fandom approach, as "fans tracked down for the show will be of the sci-fi lover/videogame player/comic book reader/George Lucas-opinion-haver variety [but]...will also include aficionados of athletes, celebrities, and authors."

    Have you been tracking the development of fan-focused shows? Write about it in Fanlore! Contributions are welcome from all fans.

    We want your suggestions! If you know of an essay, video, article, podcast, or link you think we should know about, comment on the most recent OTW Fannews post. Links are welcome in all languages! Submitting a link doesn't guarantee that it will be included in a roundup post, and inclusion of a link doesn't mean that it is endorsed by the OTW.

  • OTW Fannews: Fandom ignited

    By Claudia Rebaza on Saturday, 13 April 2013 - 6:06pm
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    • The Japan Times talked about the anime industry catching up to the online revolution. "Today the despised former pirates at Crunchyroll.com — a now-legal multilingual Web portal for non-Japanese anime fans — are leading an industry revolution in content delivery and distribution, and Japanese producers are following their lead. Heavyweight veterans such as Toei, Bandai, Sunrise and others are scrambling to preview and offer their titles internationally via streaming sites like YouTube, Hulu, Niconico and Netflix. A new producer-collaborative streaming anime site, Daisuki, sponsored in part by one of the world’s largest advertising agencies, Dentsu, goes live in April. And a Japan-based site for videos about Japanese pop culture called Waoryu debuted last month."
    • Stephanie Mlot claimed in PC Magazine that 2013 Is the Best Time To Be a Fangirl. Discussing the record breaking fundraising success for a Veronica Mars movie, Mlot discussed statistics. "This month's SXSW boasted 31 Kickstarter-backed movies, and Kickstarter co-founder Yancey Strickler said this week that 10 percent of the films that debuted at Sundance raised money on the site...The letter-writing campaigns of yore have given way to Tumblr, Twitter, Facebook, and Kickstarter movements, taking 'power to the people' to a more sophisticated, and often more effective level. Still, it's unlikely that crowd-funded entertainment will become the new normal. Hollywood can't, and won't, subside on scraps from even the wealthiest of adoring fans," in part because the costs for the typical film or television series are so high.
    • Her Universe, a creator of fannish women's apparel, has begun a Year of the Fangirl promotion, featuring women telling their fannish stories after being nominated by other fans. One of them, Tricia Barr, advised fans to find their voices. "I always believed women would come into our own in fandom. Powered by a surge of female fans coming to the fore, a female-led action movie ruled at the box office and the range of stories with strong female characters is becoming almost limitless in books, comics, movies, and television. Doors are opening for women specifically because they are fangirls...Voice your opinions, hopes, or desires about the stories that you feel passionate about. Respect that every other fan – including the ones creating those stories – brings their own unique perspective."

    If you have your own fannish history to share, write about it on Fanlore! Contributions are welcome from all fans.

    We want your suggestions! If you know of an essay, video, article, podcast, or link you think we should know about, comment on the most recent OTW Fannews post. Links are welcome in all languages! Submitting a link doesn't guarantee that it will be included in a roundup post, and inclusion of a link doesn't mean that it is endorsed by the OTW.

  • OTW Fannews: Fandom's role in creation

    By Claudia Rebaza on Wednesday, 27 March 2013 - 12:31am
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    • At Slate, Tammy Oler lauds writer Hugh Howey's approach to dealing with fans in a piece discussing the success of his self-published sci-fi novel. "Most intriguingly, Howey has encouraged readers who want to develop their own Wool stories to self-publish and sell their works. In an interview, I asked Howey about why he’s not just encouraging fan fiction but actually endorsing it. 'There’s room for readers to become writers and play in this world,' he said. 'I view fan fiction as the opportunity to teach readers how much joy there is in creating worlds instead of just living in them.' Right now—much to Simon and Schuster’s chagrin, one has to imagine—the first two of what are sure to be many Wool-related fan fiction stories are available for sale on Amazon."
    • BookRiot hosted a guest piece by writer Jill Guccini who pondered how to evaluate professional/fan collaborations. "So here’s the question: Is this unbelievably cool and innovative? Or is it simply, as the AV Club called it, 'a dizzying cycle of mutual promotion and self-promotion?' Can it be both? Fandom is a more sprawling, often intimate, force now than it ever has been before in every variety of the arts, including books. I used to know authors simply by, you know, what books they wrote; I now gauge a lot of them in my head unwittingly by their social media personalities. And sometimes they reblog the same things I reblog; sometimes they follow me back; and they become weirdly closer, somehow, to That Guy I Went to High School With, as opposed to The All Mysterious Author. Essentially: the fourth wall has already been broken. So does authors reaching out to fans enrich the literary world? Or does it cheapen it? Alternately, does a corporate-sponsored, preconceived interactive project still count as 'reaching out'?"
    • Aja Romano over at the Daily Dot is also concerned about how fans are valued in these interactions, and writes about the way they are spoken of in SXSW panel blurbs. "[F]andom itself is growing to be synonymous with geek culture as a whole—both of which are seeping inexorably into the mainstream. That’s a huge reversal from where things stood even a few years ago, and not everyone is quite on board with this change. We can see this anxiety in the very language two of this week’s SXSW panels use to summarize the fan/creator relationship." Questioning the panelists on 'Frenemies: Fanning the Flames of Fandom' and 'Creators vs Audience: Next Chapter in Storyteling', she notes "the introductory angle that both panels take seem to pit fans and creators against one another, rather than as potential partners in a relationship built around shared love for a story."

    Share your own stories about fan and creator collaborations on Fanlore! Contributions are welcome from all fans.

    We want your suggestions! If you know of an essay, video, article, podcast, or link you think we should know about, comment on the most recent OTW Fannews post. Links are welcome in all languages! Submitting a link doesn't guarantee that it will be included in a roundup post, and inclusion of a link doesn't mean that it is endorsed by the OTW.

  • OTW Fannews: Fanfic paint by numbers

    By Claudia Rebaza on Monday, 18 March 2013 - 4:29pm
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    • Some entertainment creators like Dan Harmon have fanfiction writers in mind when it comes to their work. Discussing his departure from the beloved show Community, he said "“So, in the immediate wake of it, I was sitting on a linoleum, fluorescent-lit floor outside a dirty little lost-luggage office, with my head between my knees...It probably looked like I was sad, but I think you would have assumed it was because I lost my luggage.” But “I just kept thinking, ‘This is going to be a bummer for the people who get tattoos of the characters, the people who write poems about them, who write fan fiction — they’re the ones that are going to suffer’. ”
    • Other entertainers are thinking of what fanfiction can do for them -- albeit for a good cause. An article on Wetpaint discussed how Vampire Diaries actor Matt Davis wrote fanfic to defend rhinos. "The Cult star was recently inspired to spread the word about the endangered and vulnerable rhinos through his fanfiction, starring Stefan (Paul Wesley), Elena (Nina Dobrev), and Damon (Ian Somerhalder)."
    • In Neil Gaiman's case there was some collaborative work being done with fans, though he took over the writing part. As reported by The Mary Sue, Gaiman wrote stories based on fan tweets as part of a marketing collaboration with Blackberry. His "collaboration is back to the public again, as folks are invited to make art (and eventually videos) of all kinds in response to his twelve little fictions. Some of the artwork will be featured especially in a limited edition book."
    • Other entities, however, are in full-on profit mode. There were various articles over a month's time that promoted search-and-replace fanfic novels by a company marketing "personalized erotic and romance novels." One featured vampires in "a modern retelling of The Odyssey" while another was trumpeted by the National Review as an erotic novel about Barack and Michelle Obama. Surprisingly, the articles tended to focus more on who could be featured in the books than the business model itself.

    What ways have you seen fanfic used in or out of the marketplace? Post about it in Fanlore! Contributions are welcome from all fans.

    We want your suggestions! If you know of an essay, video, article, podcast, or link you think we should know about, comment on the most recent OTW Fannews post. Links are welcome in all languages! Submitting a link doesn't guarantee that it will be included in a roundup post, and inclusion of a link doesn't mean that it is endorsed by the OTW.

  • OTW Fannews: Fandom when cash is on the scene

    By Claudia Rebaza on Tuesday, 12 February 2013 - 9:06pm
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    • Although there's been a lot of talk recently regarding fanfic authors going pro, there's been less focus on fan video makers. Tessa Stuart wrote in L.A. Weekly about Machinima's overreaching contracts with fan producers on YouTube. "Over the last two years, YouTube has quietly transformed from the province of amateurs to an increasingly cutthroat ecosystem where everyone — stars, networks, advertisers — is competing for views, viewers and view time." As a result "Internet and intellectual-property lawyers say that a rash of public disputes between networks and their talent suggests a serious problem in the emerging industry." The article talks about the origins of the machinima community and how the practice was co-opted by for-profit entities. One of the latest is a new organization called Union for Gamers. "Everyone in Union for Gamers, Duncan says, would be entitled to the same CPM, which would be raised every year. Gamers no longer would be forced into restrictive contracts — union members would have the right to leave whenever they saw fit. He promises 'resources to help people create better videos,' adding, 'and we'll do the labor, the administration and ad-serving side, allowing them to monetize their content.'"
    • An AP article on Nerdist described the site as "the purest expression of fanboy-ism" following "a kind of manifesto...of an 'artful nerd' — one whose fandom isn't merely critical and passive, but is passionately proactive." The analogy to a growing empire seems apt, "As Hardwick says, there's something of 'a land grab with nerd culture right now'" and they are following it with podcasts, a YouTube channel, book, talk show, etc. "Nerds can be out about the stuff that they love without as much as the stigma against it as when I was growing up," says Hardwick. "I just want people to feel OK about what they love. Unless that thing is murder and you're a Murder Nerd."
    • Writing for New Republic, Marc Tracy talks about the effect of gambling on sports fandom. "I am a football obsessive. I’m also something of a purist. Not counting fantasy football and March Madness pools, I had made maybe four sports bets in my life until last month, when I decided to bet throughout the NFL playoffs. I wanted to see if, as I’d long believed, betting distorts one’s appreciation of the game; if the psychic benefits outweighed the costs, literal or otherwise; and if I could balance one type of entertainment (elite competition) with another (risking money)." He found "Nothing is as bewitching as money. When it’s at risk, your mind can think of nothing else...There was great football being played, and here I was thinking about money—not even money that I had risked, but rather money that I had not risked." His conclusion? "Our pastimes, whatever they may be, should be sacrosanct. They are part of why we go to work, save money, and take time for ourselves."

    What commercialization of fandom stories do you have to tell? Write about it in Fanlore! Contributions are welcome from all fans.

    We want your suggestions! If you know of an essay, video, article, podcast, or link you think we should know about, comment on the most recent OTW Fannews post. Links are welcome in all languages! Submitting a link doesn't guarantee that it will be included in a roundup post, and inclusion of a link doesn't mean that it is endorsed by the OTW.

  • OTW Fannews: Fandom Paths

    By Claudia Rebaza on Tuesday, 4 December 2012 - 10:17pm
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    • One's fandom path can be hard to predict. College student Peter Fulham wrote in Salon that the search for a perfect boyfriend led him to become a One Direction fan. "What is it that makes a fan? I’ve never been much of a fan of anything. Perhaps my elitism is what has kept me from being one, believing myself to be above the kind of middlebrow obsession that fandom demands. When you’re a fan, you love more than just the sound. You love what the band represents, its idiosyncrasies, its deficits, its collective personality – flaws and all." One also has to take a stand. "I’ve given up pretending to be indifferent. I play their music loudly, often and unapologetically in my dorm room – and it’s a terrific, almost rebellious, feeling. I like this band. So deal with it."
    • However, it's increasingly the case that fans will have a part in where fandoms will go. This seemed to be the thought behind editor JJ Duncan's interview at Zimbio with Twilight fanfic writers. "We wanted to know how Twilight fans think the movie will end, how they feel about the book's ending, and how they would rewrite it if they could. So we reached out to two readers who have not only lived in Meyer's world, they've augmented it with Twilight stories that are longer than any of Meyer's four books. Meet Steph and Lisa, two popular writers on FanFiction.net."
    • Meanwhile canons are taking on new lives in new spaces. OTW staffer Aja Romano conducted a group interview for The Daily Dot on the topic of Transmedia and the new art of storytelling. "Transmedia—the technique of telling a single story across multiple mediums—is bigger than ever. Numerous Web series have turned to social media and other storytelling platforms to enhance their narratives, while major media franchises from Heroes to The Hunger Games have modeled their marketing campaigns around the idea of engaging fans on multiple levels, both on the big and small screens." The interview covered the topics of the collision of fandom and corporations, large vs. small properties, internationalization and the difficulties of working with multiple mediums.

    Have you been sucked into a fandom you never expected to be in? Do you have something to say about transmedia fandoms? Why not discuss it in at Fanlore? Contributions are welcome from all fans.

    We want your suggestions! If you know of an essay, video, article, podcast, or link you think we should know about, comment on the most recent OTW Fannews post. Links are welcome in all languages! Submitting a link doesn't guarantee that it will be included in a roundup post, and inclusion of a link doesn't mean that it is endorsed by the OTW.

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