1. Apparently we will. I'm concerned with the final audience type, not numbers.
2. Even from title and fandom much can be gathered. Helps the discovery gatherers decide if there's a large enough base to go after.
3. Just because you believe it isn't grey, doesn't mean the owners do. I for one don't want to give them any ammunition, wave any red flags in their faces or otherwise call attention to something that was never meant to be set out for the greater public/content owners to see.