The first wave of Kindle Worlds press coverage mostly quoted from Amazon's press release with a few reaction links. Follow-up articles proved to be more critical and more aware of fannish perspective. The Millions asked Will Kindle Worlds Commodify Fan Fiction?. "It is fitting, perhaps, that the same week as the Yahoo/Tumblr acquisition, Amazon announced a project entitled 'Kindle Worlds.' It feels like more of a broader trend than a coincidence, because the Kindle Worlds endeavor is about an organization inserting itself from the top down. 'Worlds,' we learn, are Amazon-ese for fandoms."
By contrast "There is an enormously freeing diversity in the world of fan fiction. I don’t mean that the writers are diverse — they are mostly female, and surely there must be socioeconomic implications in the ability to sustain such a hobby...The possibilities spin off into exponentially increasing permutations, spurring weird stuff and beautiful stuff, quite often fiction that’s better written than the source material that inspired it, creating fandoms that are so broad and varied and encompassing that a person can usually find whatever they’re seeking within. If not, well, that person may as well just write it herself. If that’s not the most accurate reflection of the rest of the internet — the organic, cultivated internet, grown from the bottom up, with no contracts, no exchanges of cash — then I don’t know what is."