The Japan Times talked about the anime industry catching up to the online revolution. "Today the despised former pirates at Crunchyroll.com — a now-legal multilingual Web portal for non-Japanese anime fans — are leading an industry revolution in content delivery and distribution, and Japanese producers are following their lead. Heavyweight veterans such as Toei, Bandai, Sunrise and others are scrambling to preview and offer their titles internationally via streaming sites like YouTube, Hulu, Niconico and Netflix. A new producer-collaborative streaming anime site, Daisuki, sponsored in part by one of the world’s largest advertising agencies, Dentsu, goes live in April. And a Japan-based site for videos about Japanese pop culture called Waoryu debuted last month."

Some entertainment creators like Dan Harmon have fanfiction writers in mind when it comes to their work. Discussing his departure from the beloved show Community, he said "“So, in the immediate wake of it, I was sitting on a linoleum, fluorescent-lit floor outside a dirty little lost-luggage office, with my head between my knees...It probably looked like I was sad, but I think you would have assumed it was because I lost my luggage.” But “I just kept thinking, ‘This is going to be a bummer for the people who get tattoos of the characters, the people who write poems about them, who write fan fiction — they’re the ones that are going to suffer’. ”